Services
What we do & why it matters
Branding And Marketing
Branding is an essential part of a marketing plan that can help companies stand out from competitors and remain relevant to consumers. Your brand is arguably one of your organization's most important assets. It gives your organization an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride.
Branding & Logo Design
Visual Elements of Branding
- Logo Mark
- Colors
- Typography
- Iconography
- Art Direction
Visual branding, or visual identity, is important for a brand because it can help build recognition, communicate values, and create a connection with customers. It can also help a brand stand out from competitors and establish a strong Market Presence.
Potential customers often see visual branding before they buy a product or service, so it's important to make an attractive and interestingFirst Impression. Visuals are easier to remember than text, and color can increase Brand Recognition by up to 80%.
When customers become familiar with a brand through visual and experiential means, they're more likely to depend on it and feel a stronger connection to it, creating Brand Loyalty.
Lastly, a strong visual identity can be a Strategic Decision that pays off in the long run, helping a business's growth strategy and market presence.
Style Guide Creation
Who should use your styleguide?
- The in-House Designer
- Social Media Manager
- Merch Designer
- Website Developer
- Publicist
A brand style guide, is a company-created document that gathers and outlines how to use a brand's elements in any digital or print representation. It's purpose is to ensure the brand is consistent and recognizable regardless of who creates the content. It can be a crucial reference tool for designers and content creators working on the visual aspects of a brand. Brand styleguides are important because they ensure brand consistency and effective communication with your audience. By creating a style guide, you can equip your team with the tools they need to maintain a unified and recognizable brand look and feel across all business communications.
Presentation deck Design
Types Of Decks
- Pitch Deck
- Investment Deck
- Presentation Deck
- Marketing Deck
- Internal Communication Deck
A pitch deck is a short presentation that businesses use to introduce their company or idea to potential investors or clients. The goal is to use visual information create a picture and convince the audience to continue the conversation about the business, and get potential investors excited.
A presentation deck, also known as a slide deck, is a collection of slides that are organized into a presentation. Presentation decks can be used for many purposes, including business, academic, and public speaking events.
Concept Design Screens
Concept designs are often used when making pitch or investment decks to show what the product might look like in the future. Design teams also use concept designs to create a shared vision for the company so everybody is on the same page and is moving in the same direction. This also helps when trying to get buy-in from other members of the team or departments as it helps to visualize the idea or project.
At the same time concept designs allow for faster and cheaper iterations of a product before it can be sent to development.
Concept designs are also called Mock Ups or Mocks.
Create a compelling vision for investors
Social Media Assets
Social media assets are the content that makes up a brand's social media presence and online marketing strategy. They can include images, videos, write-ups, hashtags, user-generated content, and social media accounts. Each asset can serve a unique purpose, such as conveying the brand's essence to potential customers, showcasing new products, advertising events and generating brand awareness. If a company or brand is using social media to communicate with users and clients, it is important they create compelling and appealing social media graphics.