UX & Architecture Information
What we do & why it matters
UX & Architecture Information
UX/UI design is a critical aspect of a business's success in the digital age. The goal of UX/UI design is to create products that are intuitive, user-friendly, and enjoyable to use. From user flows and wireframes to information architecture and product pipeline optimization, the field of design encompasses a wide spectrum of interdisciplinary practices. A well-designed product can enhance user satisfaction and retention, improve brand reputation, increase conversion rates, reduce development costs, and support SEO efforts. Therefore, it is essential for businesses to invest in UX/UI design as it can contribute significantly to their growth and success in the long run.
Good UX
- -Clear signaling of error location so it can be easily identified within the form
- -Descriptive explanation of what needs to be done to fix error
- -Deactivated Submit Button so user understands they can’t go forward
Bad UX
- -Broad error signaling means the user doesnt know where the mistake is
- -Technical Laguage is confusing and unclear of requirements
- -Activated Submit Button is misleading so user thinks they can still proceed.
User Experience (UX)
What is Bad UX?
The frustration you feel when
- you go to a site and you can’t find what you are looking for
- the menus don’t work on mobile
- you can’t tell if the action you just took was actually completed
Good user experience means the user can focus on the tasks they wish to accomplish using your product because the design is intuitive and easy to use. The user’s expectations in terms of how everything should work are being met and even when they have not used your product before they know how and where to find everything. When a product is designed using well established UX standards and best practices; the user experience is pleasant and seamless. UX Design is a crucial component, centered on understanding user behavior, preferences, and pain points, and translating these insights into delightful and meaningful interactions. Good UX means users can easily and intuitively accomplish their goals using your product. Bad UX...well that’s just the digital equivalent of going to the DMV.
UX Design is a crucial component, centered on understanding user behavior, preferences, and pain points, and translating these insights into delightful and meaningful interactions. Good UX means users can easily and intuitively accomplish their goals using your product. Bad UX...well that’s just the digital equivalent of going to the DMV.
User Interface Design (UI)
Elements of UI
- Layout
- Branding
- Colors
- Typography
- Iconography
A well-designed User Interface (UI) is important in business because it enhances user experience, increases efficiency, builds trust and credibility, facilitates clear communication, drives conversion and sales, and provides a competitive advantage. A well-crafted UI not only enhances UX but also plays a pivotal role in shaping how users perceive and interact with websites and applications. A well-designed product can enhance user satisfaction and retention, improve brand reputation, increase conversion rates, reduce development costs, and support SEO efforts.
UX / UI AUDITS
Steps
- Understand landscape
- Identify issues
- Propose solutions
- Optimize product
A UX (User Experience) Product Audit is a detailed and comprehensive review of a product's design and functionality where every screen and every interaction is reviewed and considered. This process involves a thorough examination of the product's interface, its interaction patterns, and the user's journey throughout the application. The main goal of a UX audit is to identify areas to improve and optimize how users move and interact with a digital product.
User Flows & Wireframes
Like Google Maps for your website or app
- Touchpoints
- Pathways
- Feature Flows
- Redundancies
- Dead-ends
User flows and wireframes are the foundational building blocks of any design process. These tools enable designers to visualize the user's journey, anticipate their needs, and create intuitive pathways to achieve desired outcomes. Wire-framing creates a bird's eye view of the entire product and its feature-flows in order to organize and understand how to create the best navigation possible.
Information Architecture
Information architecture, on the other hand, focuses on the organization and structure of digital content, ensuring the seamless navigation and accessibility of information. To consider information architecture before beginning the UX/UI process will not only save time down the line but also ensure that usability and accessibility are at the center of your product.
Product Pipeline Optimization
Good product requires iteration, nobody gets it perfect the first time. How fast you can publish, observe, evaluate and correct before you publish again with improvements will make ALL the difference. Product pipeline optimization means streamlining the various stages of the product development cycle, from ideation to launch, in order to enhance efficiency and productivity. Most businesses are too busy building to notice if they are being inefficient. Designing good product is not enough, being able to improve on that product based on your customer needs in a matter that is fast and efficiently will separate you from the rest.
